Halloween 2021 Has Many Americans More Excited Than Past Years Says Hershey Company

Halloween of 2020 was a tremendous struggle as many cities went to extreme measures to repel crowds because of Covid-19. Many kids were heartbroken, but this year’s holiday expects to go a lot better. 

Halloween candy has already been in many stores since Labor Day and a recent survey by CIT Bank has found that a good 36% of consumers are planning to spend more money this year than they did last year.

“Chocolate and candy sales have come roaring back during the 2021 Halloween season as excitement continues to grow and consumers tell us they’re ready to celebrate,” remarked John Downs, the National Confectioners Association (NCA) President and CEO.

Sales of chocolate and candy are up 48% over 2020 and nearly 60% over 2019 levels according to NCA data. 

“As the world continues to shift around us, Halloween is a constant that can bring us joy and excitement by helping people embrace time-honored traditions and create new experiences,” said Downs.

Americans are more excited about Halloween this year than in past years says the Hershey company, who commissioned a survey by Harris on Demand which included 2,056 adults in the United States. 

Hershey said the poll found that 86% of Americans ages 35-44 “are either more excited or as excited about Halloween this year than in previous years.” More than half of those – 66% – who are parents with kids under the age of 18 plan to do more for Halloween than in the past.

Halloween is now only days away and for those parents who may still be nervous about trekking outside to trick or treat with their children, CDC director Rochelle Walensky is even encouraging it.

This past Sunday Walensky encouraged families to celebrate Halloween as well as other holidays. Speaking to host Chris Wallace on “Fox News Sunday,” Walensky said, “I would say put on those costumes, stay outside and enjoy your trick-or-treating.“ 

According to the director for the Center for Disease Control and Prevention, it is critically important that people gather and be together with friends and family during the holidays.

White House chief medical adviser Dr. Anthony Fauci also told CNN earlier this month that kids can “go out there and enjoy Halloween.” “This is a time that children love,” Fauci added. “It’s a very important part of the year for children.”

Dr. John Brownstein, an epidemiologist and chief innovation officer at Boston Children’s Hospital, has said that he too plans to have a more “normal” Halloween with his kids this year, including outdoor trick-or-treating.

“It’s safe to say that trick-or-treating is an activity that all kids can partake in,” said Brownstein, who has two children and is also an ABC News contributor. “Kids can feel quite excited because I think they will have a generally normal Halloween compared to last year.”

In an ABC news interview, Dr. Brownstein answered several questions that may be weighing on the minds of parents ahead of the holiday. 

Should children wear masks? “Every parent has to make their own sort of risk calculation, but given where we are in this pandemic, I think, generally, mask wearing outside is probably unnecessary,” Dr. Brownstein answered.

“Of course, every family should make decisions that are right for them and the underlying risks of their kids and household members,” he added. “And luckily, Halloween costumes can make mask-wearing less stigmatizing.”

As for Halloween events being safe for kids to attend indoors, Brownstein has said he plans to wait one more year until he and his family attend big indoor Halloween events again.

Many believe that with Halloween being relatively normal this year, that Thanksgiving and Christmas may also be the same. When asked if a ‘normal’ Halloween meant there would be a ‘normal’ Thanksgiving and Christmas, Brownstein said he hopes that more and more families and friends will spend the holidays safely together this year.

He does, however, encourage maintaining good public health practices to keep everyone safe, especially since the upcoming holidays typically involve more travel and time spent indoors.

While last year many Americans found creative ways to share chocolate and candy, including candy chutes to ziplines to even homemade robots, this year they expect many children to be knocking on doors again.

A recent NCA survey has found that a staggering 82% of Americans are planning to celebrate Halloween this year.

For those who are still reluctant to head outside, there are still many other fun things to do. 

Halloween wouldn’t be Halloween without a lot of sweets. One way to entertain yourself on this holiday, especially if you have children, is to make s’mores and decorate cookies and cupcakes at home.

Carving and painting pumpkins is another idea to stay engaged on the holiday and it can be followed by a Halloween movie marathon on the sofa.

For more adult themed ideas, consider mixing up some Halloween cocktails and even hosting a wine and candy tasting party with people you feel comfortable around.

Whether you choose to take the kids’ door-to-door or are planning to stay home watching horror movies with a mega bowl of Halloween treats, enjoy this year’s spooktacular holiday.