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These brief news features – no more than 60 seconds in length – are produced to help maximize your exposure and reach a wide array of stations in a short period of time.
These releases are produced and distributed – via digital download from Radio Media – as either earned media or paid media. Radio Media offers full service for audio news releases from script development to final production, delivery and distribution.
WHAT’S INCLUDED
- Development of final script (subject to your approval)
- Recording and editing soundbites via phone from your company’s spokesperson
- Plan for targeting appropriate stations and media outlets
- Personalized pitching of your release via phone
- Placement of your audio news release on our content delivery service that feeds your news release to hundreds of stations in the top markets
- Verification of usage for each participating station or outlet
- Engagement of monitoring companies to track and verify usage
- Reporting on usage both during and after the campaign
WHAT’S NEEDED
- Background information on your company and message, including a press kit, fact sheets, press releases and any relevant articles to help write the script
- A list or schedule detailing your spokesperson’s availability with allowance for approximately fifteen minutes of recording time via phone
- A lead time of 24 hrs before campaign launch
- Demographic information and a list of geographic areas you wish to target