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These brief news features – no more than 60 seconds in length – are produced to help maximize your exposure and reach a wide array of stations in a short period of time.

These releases are produced and distributed – via digital download from Radio Media – as either earned media or paid media. Radio Media offers full service for audio news releases from script development to final production, delivery and distribution.

WHAT’S INCLUDED

  • Development of final script (subject to your approval)
  • Recording and editing soundbites via phone from your company’s spokesperson
  • Plan for targeting appropriate stations and media outlets
  • Personalized pitching of your release via phone
  • Placement of your audio news release on our content delivery service that feeds your news release to hundreds of stations in the top markets
  • Verification of usage for each participating station or outlet
  • Engagement of monitoring companies to track and verify usage
  • Reporting on usage both during and after the campaign

WHAT’S NEEDED

  • Background information on your company and message, including a press kit, fact sheets, press releases and any relevant articles to help write the script
  • A list or schedule detailing your spokesperson’s availability with allowance for approximately fifteen minutes of recording time via phone
  • A lead time of 24 hrs before campaign launch
  • Demographic information and a list of geographic areas you wish to target
Radio Media