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- RADIO MEDIA TOURS (RMT)
- AUDIO NEWS RELEASES (ANR)
- SOCIAL MEDIA INTEGRATION
- DIGITAL NATIVE ADVERTISING
- INFLUENCER MARKETING


We deliver media centered on your objectives — actions, engagements, leads, sales, whatever they may be — so you can prove more value from your media dollars.
Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.
Native advertising is an integral component of display advertising
Many formats fit this definition of native advertising. Some of the most common are:
- Advertorials placed in high traffic web pages using Google Ads and Yahoo! Gemini
- Promoted or sponsored posts on social media like Facebook, LinkedIn and Twitter.
- Advertiser funded programming on broadcast- or YouTube.
- Through managed planning and buying services across all paid digital media, we partner with you to deliver advertising that drives real business impact.
WHAT’S INCLUDED
- Complete written pitch notification (subject to your approval)
- Comprehensive plan including targeted list of appropriate stations and outlets
- Personalized pitching via phone and communication of background information to interested target stations
- Easy-to-follow schedule that incorporates booking interviews during times you’ve designated and includes confirmation emails 24 hours in advance of appearances
- Issuing a broadcast alert
- Media training session for your spokesperson to ensure they are well prepared to deliver your message and answer questions
- Teleconferencing with a Radio Media moderator, which you can listen in on
- Audio copy of each interview from your media tour
- Verification of usage for each station participating in the tour
- And a comprehensive report detailing broadcast usage information from each media outlet