BENEFITS OF PARTNERING WITH US FOR
YOUR RADIO MEDIA TOURS
When you partner with Radio Media to coordinate your radio media tour, you’ll receive:
- A carefully created schedule designed to reach the markets, radio formats and audiences that are the best targets for your message…
- Maximum efficiency: we work hard to make sure your spokesperson’s time is used effectively and in a way that generates maximum on-air time for your message…
- Digital files from your interviews, allowing you to showcase your message on your web site or via your own marketing campaign…
- Comprehensive reporting showing you verified audience members in each market so you can best understand the reach and potential impact of your campaign…
WHAT’S INCLUDED
- Complete written pitch notification (subject to your approval)
- Comprehensive plan including targeted list of appropriate stations and outlets
- Personalized pitching via phone and communication of background information to interested target stations
- Easy-to-follow schedule that incorporates booking interviews during times you’ve designated and includes confirmation emails 24 hours in advance of appearances
- Issuing a broadcast alert
- Media training session for your spokesperson to ensure they are well prepared to deliver your message and answer questions
- Teleconferencing with a Radio Media moderator, which you can listen in on
- Audio copy of each interview from your media tour
- Verification of usage for each station participating in the tour
- And a comprehensive report detailing broadcast usage information from each media outlet
WHAT’S NEEDED
- Background information on your company and message, including a press kit, fact sheets, press releases and any relevant articles to help write the script
- A list or schedule detailing your spokesperson’s availability with allowance for approximately fifteen minutes of recording time via phone
- A lead time of 24 hrs before campaign launch
- Demographic information and a list of geographic areas you wish to target