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RADIO MEDIA TOURS (RMT)

As one of the most proven effective outlets available, radio offers you a chance to connect with listeners in a meaningful way.

Radio Media can help you assemble a calendar of pre-scheduled interviews – of up to 15 minutes in length – at a series of carefully targeted radio stations, allowing your message to get maximum potential exposure.

BENEFITS OF PARTNERING WITH US FOR YOUR RADIO MEDIA TOURS

When you partner with Radio Media to coordinate your radio media tour, you’ll receive:

  • A carefully created schedule designed to reach the markets, radio formats and audiences that are the best targets for your message…
  • Maximum efficiency: we work hard to make sure your spokesperson’s time is used effectively and in a way that generates maximum on-air time for your message…
  • Digital files from your interviews, allowing you to showcase your message on your web site or via your own marketing campaign…
  • Comprehensive reporting showing you verified audience members in each market so you can best understand the reach and potential impact of your campaign…

WHAT’S INCLUDED

  • Complete written pitch notification (subject to your approval)
  • Comprehensive plan including targeted list of appropriate stations and outlets
  • Personalized pitching via phone and communication of background information to interested target stations
  • Easy-to-follow schedule that incorporates booking interviews during times you’ve designated and includes confirmation emails 24 hours in advance of appearances
  • Issuing a broadcast alert
  • Media training session for your spokesperson to ensure they are well prepared to deliver your message and answer questions
  • Teleconferencing with a Radio Media moderator, which you can listen in on
  • Audio copy of each interview from your media tour
  • Verification of usage for each station participating in the tour
  • And a comprehensive report detailing broadcast usage information from each media outlet

WHAT’S NEEDED

  • Background information on your company and message, including a press kit, fact sheets, press releases and any relevant articles to help write the script
  • A list or schedule detailing your spokesperson’s availability with allowance for approximately fifteen minutes of recording time via phone
  • A lead time of 24 hrs before campaign launch
  • Demographic information and a list of geographic areas you wish to target
Radio Media