SERVICES

RADIO MEDIA TOURS

As one of the most proven effective outlets available, radio offers you a chance to connect with listeners in a meaningful way. Radio Media can help you assemble a calendar of pre-scheduled interviews – of up to 15 minutes in length – at a series of carefully targeted radio stations, allowing your message to get maximum potential exposure.
 
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Benefits of Partnering With Us for Your Radio Media Tours

When you partner with Radio Media to coordinate your radio media tour, you’ll receive:

  • A carefully created schedule designed to reach the markets, radio formats and audiences that are the best targets for your message…
  • Maximum efficiency: we work hard to make sure your spokesperson’s time is used effectively and in a way that generates maximum on-air time for your message…
  • Digital files from your interviews, allowing you to showcase your message on your web site or via your own marketing campaign…
  • Comprehensive reporting showing you verified audience members in each market so you can best understand the reach and potential impact of your campaign…

What’s Included

  • Complete written pitch notification (subject to your approval)
  • Comprehensive plan including targeted list of appropriate stations and outlets
  • Personalized pitching via phone and communication of background information to interested target stations
  • Easy-to-follow schedule that incorporates booking interviews during times you’ve designated and includes confirmation emails 24 hours in advance of appearances
  • Issuing a broadcast alert
  • Media training session for your spokesperson to ensure they are well prepared to deliver your message and answer questions
  • Teleconferencing with a Radio Media moderator, which you can listen in on
  • Audio copy of each interview from your media tour
  • Verification of usage for each station participating in the tour
  • And a comprehensive report detailing broadcast usage information from each media outlet

What’s Needed

  • Background information on your company and message, including a press kit, fact sheets, press releases and any relevant articles to help write the pitch notification
  • A list or schedule detailing your spokesperson’s availability with allowance for up to six interviews per hour on peak days
  • A lead time of ten business days before campaign launch
  • Demographic information and a list of geographic areas you wish to target

PSA

The radio public service announcement (PSA) is one of the most effective tools for helping manage public relations outreach for non-profit organizations.
Radio Media has a wealth of experience helping craft and communicate these potentially powerful calls-to-action and can help you reach a wider audience by utilizing a media channel typically available free of charge.
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What’s Included

  • Coaching and consultation on creative work and the production of your PSA
  • Plan for targeting appropriate stations and media outlets
  • Creation of a cover letter to accompany the PSA
  • Distribution of PSA cover letter and scripts to appropriate stations
  • Placement of your PSA on our content delivery service that feeds your PSA to hundreds of stations in the top markets
  • Verification of usage for each participating station or outlet
  • Engagement of monitoring companies to track and verify usage
  • Reporting on usage both during and after the campaign

What’s Needed

  • Background information on your company and message, including a press kit, fact sheets, press releases and any relevant articles to help write the cover letter and PSA copy
  • A lead time of five business days before campaign launch
  • Demographic information and a list of geographic areas you wish to target

Audio News Releases

These brief news features – no more than 60 seconds in length – are produced to help maximize your exposure and reach a wide array of stations in a short period of time.
These releases are produced and distributed – via digital download from Radio Media – as either earned media or paid media. Radio Media offers full service for audio news releases from script development to final production, delivery and distribution.
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What’s Included

  • Development of final script (subject to your approval)
  • Recording and editing soundbites via phone from your company’s spokesperson
  • Plan for targeting appropriate stations and media outlets
  • Personalized pitching of your release via phone
  • Placement of your audio news release on our content delivery service that feeds your news release to hundreds of stations in the top markets
  • Verification of usage for each participating station or outlet
  • Engagement of monitoring companies to track and verify usage
  • Reporting on usage both during and after the campaign

What’s Needed

  • Background information on your company and message, including a press kit, fact sheets, press releases and any relevant articles to help write the script
  • A list or schedule detailing your spokesperson’s availability with allowance for approximately fifteen minutes of recording time via phone
  • A lead time of 24 hrs before campaign launch
  • Demographic information and a list of geographic areas you wish to target

Podcasts

These on-demand audio files have soared in popularity in recent years, and they offer you a cost-effective way to distribute relevant content directly to consumers.

Radio Media’s full range of podcast services include outlining, script writing, narration and post production services. In addition, Radio Media offers podcast hosting services if needed.
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What’s Included

  • Development of podcast structure, format and production plan
  • Script writing and development for the narration and soundbites from spokesperson
  • Recording a comprehensive interview with your company’s spokesperson
  • Acquisition of talent for recorded narration (if necessary)
  • Post-production and editing services
  • Podcast hosting assistance (if necessary)

What’s Needed

  • Development of podcast structure, format and production plan
  • Script writing and development for the narration and soundbites from spokesperson
  • Recording a comprehensive interview with your company’s spokesperson
  • Acquisition of talent for recorded narration (if necessary)
  • Post-production and editing services
  • Podcast hosting assistance (if necessary)

Social Media Integration

The Radio Media team understands that an integrated media tour can help you achieve the best possible results. We help you incorporate your messaging – and your brand – into those social media platforms most appropriate for you.
 

 

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This Includes the Following:

  • Incorporating video clips

  • Resources for podcasts

  • Editing and production assistance (including music selection, B-roll for video and more)

  • Guidance with messaging on platforms such as Twitter, Instagram and Facebook